Target Announces Exclusive Bath And Body Care Brands Created In Collaboration With Project Underground

Target partnered with beauty brand creator Project Underground to develop its in-house bath and body care brands Mayfair Soap Foundry, Marlowe, and You Are Amazing. Combined with Target’s acquisition of Sonia Kashuk and the introduction of Defy & Inspire line of nail polish products, the move highlights the mass retailer’s growing focus on its beauty business. Target’s partnership with Project Underground began in 2015, with the latter mandated to create high-quality products for the retailer, with emphasis on design and affordability.