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El Corte Ingles Agrees To Sell Sephora Products In Spain

Spain-based retailer El Corte Ingles agreed to sell beauty chain Sephora's products starting end of 2016. As part of the agreement, Sephora products will be sold in all of El Corte Ingles supermarkets with a beauty department. Also, Sephora will remodel its older concessions in El Corte Ingles stores.

"Sephora Strikes Deal With El Corte Inglés", European Supermarket Magazine, May 25, 2016

Companies, Organizations  

Sephora Launches Campaign Leveraging Mobile Messaging Platform Kik

Beauty retailer Sephora launched a marketing campaign on mobile messaging platform Kik. By encouraging Kik users to join a contest, Sephora is building its audience on the platform and gaining access to shopper insights. With participants being asked to answer three questions, Sephora can design future services based on consumer preferences.

"Sephora cultivates insight and Kik followers in interactive quiz", Luxury Daily , May 25, 2016

Walmart Announces Plan To Hire 1,500 In-Store Staff In Costa Rica

Walmart said it plans to hire 1,500 people directly for in-store sales and customer service positions in Costa Rica. Walmart, which includes Walmart, Masxmenos, Maxi Pali, and Pali chain of supermarkets, said it plans to go against the usual industry practice of outsourcing such jobs in order to service points of sale. According to the company, those interested may apply via the retailer's website or at any of its 185 store locations across the country.

"Walmart Costa Rica Looking To Hire 1,500 For Instore Changes", Q Costa Rica, May 25, 2016

Marketing & Advertising  

Sephora Introduces Online Tool For Curly-Haired Women Shopping For Hair Care And Styling Products

Beauty retailer Sephora introduced Shop Curly Hair Products, a feature on its website designed to help women and girls with curly hair to shop for the right haircare products. According to Sephora, there are four types of curly hair: Wavy, Curly, Coily, and Tightly Coiled. Also, the website features video tutorials on how to style and care for specific types of curly hair.

"Sephora Just Launched This Awesome Feature for Curly-Haired Girls", Allure, May 25, 2016

Developed by Yuri Ingultsov Software Lab.