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For Wal-Mart Canada, Value Drives All Content Marketing

Wal-Mart Canada focuses on value when implementing content marketing campaigns, according to the company's senior director of marketing and communications, Heather Loosemore. Although content comes in many forms for the retailer because of its wide range of products, the company always aims to present content that puts equal emphasis on price and quality. Loosemore said Wal-Mart Canada is always analyzing consumer needs in order to ensure the retailer is addressing those needs.

"Uncovering the Value in Content Marketing with Wal-Mart Canada", eMarketer, September 21, 2016

Wal-Mart Has To Face Class-Action Lawsuit, Judge Says

U.S. District Judge Susan Hickey ruled that a class-action lawsuit accusing Wal-Mart Stores Inc. of defrauding shareholders can proceed. Hickey rejected Wal-Mart's assertion that the pension fund City of Pontiac General Employees' Retirement System had no legal basis to lead the case, which arose from alleged acts of bribery committed by company officials in Mexico. Wal-Mart's stock market value dropped by about $17 billion in April 2012, following a report about the bribery case published by The New York Times. Shareholders of the retailer claimed Wal-Mart knew about the case as early as 2005 but chose to downplay it.

"Wal-Mart Must Face U.S. Class Action Over Alleged Mexican Bribery", Reuters, September 21, 2016

Tesco Lotus Collaborates With Lazada To Offer Online Shopping In Thailand's Non-Urban Regions

Tesco Lotus has partnered with online retailer Lazada to offer online shopping to customers living in Thailand's upcountry regions. While consumers in Bangkok use online shopping websites, such as Lazada and Zalora, very few people in the country's interior regions shop online. As part of the partnership deal, Tesco Lotus has installed Lazada kiosks in the company's Tesco Lotus Express and Talad locations.

"Tesco Lotus attempts to introduce online shopping to customers in upcountry", Coconuts Bangkok , September 20, 2016

Amazon Leads In Europe's Online Retail Market, Report Says

Amazon was the largest online retailer in Western Europe in 2015 in terms of revenue, according to the report, “Fung Global Retail & Technology Internet Retailers Ranking for Europe.” In 2012‒2015, Amazon increased its market share in Germany from 36 percent of all online sales to 43 percent, according to Euromonitor. Zalando improved its profitability during the period, according to S&P Capital IQ, becoming one of Europe's largest online retailers in the process. UK-focused online retailer John Lewis saw its online sales expand at a CAGR of 23.4 percent during the period covered by the report.

"Identifying E-Commerce Winners: Our Ranking For Western Europe", Fung Global Retail & Technology, September 19, 2016

 
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