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Sephora Supports Relaunch Of Sephora Collection Private-Label Brand With Mobile Campaign

Beauty retailer Sephora is supporting the relaunch of its Sephora Collection private-label brand with a campaign on dating app Tinder and other mobile social media platforms. Sephora created 1,000 photographs of products and swatches and is running ads on the media-rich mobile sites and apps. Online store Sephora.com includes the “swipe it, shop it” feature, which is based on Tinder’s website design. Sephora said it will later be able to add photographs of consumers’ own looks.

"Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs Plus actual ads on the dating app ", Adweek, July 21, 2016

Unwash Signs Retail Deal With Ulta Beauty

Unwash said it has partnered with beauty retailer Ulta Beauty to sell its professional co-wash haircare products in stores across the US and online at Ulta.com. Seeking to strengthen its retail and salon presence, Unwash said it plans to support its business partners with education and innovations. According to the company, this will ensure the products and service it sells perform more than customer expectation. As part of the agreement, Ulta Beauty will carry all Unwash products, including the Bio-Cleansing Conditioner and Anti-Residue Cleanse.

"Unwash® Announces New Retail Partnership With Ulta Beauty", PR Newswire, July 20, 2016

Asda Hires Lidl's COO As VP Of Supermarkets

UK retailer Asda hired rival Lidl's chief operating officer Chris Walker to become its vice-president of supermarkets. Walker's appointment comes a month after Asda's announcement that its chief executive Andy Clarke is leaving the company after six years of leading the Walmart-owned business. Walmart China chief executive Sean Clarke was named as Andy Clarke's replacement.

"Asda poaches Lidl chief operating officer to lead supermarket operations", Retail Week, July 20, 2016

Tesco Extends Sustainability Support To Cocoa Certified By Rainforest Alliance

All cocoa used by Tesco in its in-house chocolate products in the U.K., as well as all cocoa used in other Tesco foods, will be certified by 2018 by the Rainforest Alliance as responsibly and sustainably sourced, the company announced. Certification by the Alliance supports cocoa-growing communities, helps increase farmer income, safeguards soils and conserves wildlife. Other Tesco food products that will contain only certified cocoa include biscuits, cakes, desserts and cereals. Tesco cooperates with several sustainability programs: the Rainforest Alliance, UTZ, Cocoa Horizons and Fairtrade.

"Tesco to Source Rainforest Alliance Certified™ Cocoa For All of Its Own Label Chocolate in the UK", News release, Tesco, July 15, 2016

 
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