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Metro Plans To Have Over 2,000 Stores In Russia By 2020

Retailer Metro said it plans to open more than 2,000 stores in Russia by 2020, according to Metro Cash&Carry Russia chief executive Jere Calmes. At present, the Germany-based retailer’s Russian operations are centered in the Moscow and St Petersburg regions.

"Germany's Metro plans to add 2,000 franchise stores in Russia by 2020", Reuters, February 15, 2017

Lidl Eyes Opening First US Stores In Summer 2017

German discount retailer Lidl plans to open its first 20 stores in the US in summer 2017. Earlier than what the company previously announced, the store openings are expected to ramp up to reach 100 stores within a year. US retailers are expectedly enhancing their ability to compete with the discounter, with Kroger, for example, expanding its Ruler Foods discount business, while organic food retailer Whole Foods launched its 365 lower-priced concept in 2016.

"German discounter Lidl to open first U.S. stores this summer", Reuters, February 15, 2017

Tesco Moves To Make Sure Promo Prices Are Updated

UK retailer Tesco is making sure that prices on stores’ on-shelf promotions are up to date. Tesco took the step following a story by an undercover reporter broadcast by the BBC Inside Out TV program. According to the reporter, promotional offers at two-thirds of Tesco stores visited had prices were out of date and not honored at the checkout. Also, some stores failed to remove old labels on the shelves even after reporters told them of the discrepancies.

"Tesco Orders Promotion Checks after Damning BBC Probe", The Grocer, February 13, 2017

Aldi Continues To Beat Back Resistance By Big U.K. Grocery Chains

The U.K.’s big supermarket chains are resisting the successful invasion by German discount grocers Aldi and Lidl. Tesco Sainsbury’s, Asda and Morrisons have all implemented strategies that sacrifice profit to fund price cuts, improve service, and retain market share. All say the price gap with the discounters has narrowed. But an Aldi exec says its own data show that “if anything, the price differential between Aldi and the big four is growing at the moment.” And Aldi is still growing sales .Industry data show Aldi has overtaken the Co-operative to become Britain's fifth largest chain with a market share of 6.2 percent. It has grown total sales by 12.4 percent, thanks in part to an aggressive store building program.   [ Image credit: © ...  More

"Aldi still thriving in U.K., despite rivals' claims, says CEO", Reuters, February 10, 2017

Smartphones Will Be The Pillar Of U.K. E-Commerce By 2020

Smartphones are rapidly becoming the technological engine powering e-commerce in the U.K., according to a report from OC&C Strategy Consultants, Google and PayPal. Within three years, mobile purchases will account for two-thirds of e-commerce sales – £43 billion – up from £13.5 billion in 2016. Another £14 billion of online retail will involve a smartphone in product research and price comparison, meaning that 80 percent of all U.K. e-commerce by 2020 will be handled over a smartphone. But despite these forecasts, U.K. retailers lag behind U.S. and Asian competitors in terms of mobile readiness, the report notes.  [ Image credit: © Jason Howie  ]

"Smartphone Shopping to Account for Two Thirds of UK E-Commerce by 2020, says Google, PayPal Study", Internet Retailing, February 10, 2017

Effective Social Media Involvement Of Super Bowl 51 Fans Stretched Ad Dollars

Interactive ad strategy – use of live-streams, paid social advertising, and giveaways – were the hallmarks of successful social media and mobile campaigns for several Super Bowl 51 advertisers. Especially effective was PepsiCo’s Lady Gaga halftime show strategy for its Pepsi Zero soft drink, but Budweiser, casual dining chain Buffalo Wild Wings, and Snickers were also able to stretch their airtime ad dollars using social media. Pepsi sponsored a number of giveaways during the game in which football fans who were social media users could interact with Pepsi sites up to halftime. They were then given a chance to win merchandise by re-posting Pepsi’s tweets.   [ Image credit: © PepsiCo ]

"How Pepsi was One of Few to Leverage Mobile for Super Bowl LI", Mobile Marketer, February 07, 2017

Amazon's Fourth Quarter Profit Up, But Sales Disappoint

Amazon's decision to focus on revenue growth and investments rather than on heavy promotions led to a 55% jump in profits for the fourth quarter. But sales hit only the midpoint of the company target, with revenue up by $43.7 billion, a less-than-expected 22% increase from the previous quarter. CFO Brian Olsavsky says the company continues to focus and made great progress on "things we can directly control", referring to price, selection and customer experience. While many retailers turned to heavy promotions during the holidays, Olsavsky said promotions weren't a major factor in fourth-quarter revenue. Amazon continue to dominate online sales, commanding an estimated 42% of total holiday online spending growth in 2016, with Apple Inc. in
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"Amazon’s Profit Jumps, but Sales Growth Disappoints", The Wall Street Journal, February 02, 2017

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