We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Younger Consumers Like Shopping At Physical Stores, Study Reveals

March 29, 2016: 12:00 AM EST
Younger consumers see having a physical store as important for brands, according to iModerate. Data from the market research firm revealed 74 percent of all respondents said a physical location is important; however, 80 percent of Generation Z consumers and Millennials said it is important, compared with 69 percent for Generation X and 65 percent of Baby Boomers. Respondents cited the assurance that comes from seeing, feeling, and trying on merchandise as one of the biggest advantages of having a physical store.
Marianne Wilson, "Study: Younger shoppers want stores", Chain Store Age, March 29, 2016, © Chain Store Age
Market News
North America
United States of America
Market News
Developed by Yuri Ingultsov Software Lab.