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“Wonky” Veggie Controversy Subsides As U.K. Grocer Reports Vigorous Sales

December 18, 2015: 12:00 AM EST
After a prominent chef complained that British grocery chains were wasting tons of vegetables because they were “wonky” – oversize, undersize, cracked, or misshapen – Morrisons has relaxed its veggie cosmetics rules. The chain conducted a test that found wonky veggies, mainly potatoes, carrots, onions and parsnips, were acceptable to consumers and sold well, especially when discounted. Morrisons also issued a reprieve for wonky brussels sprouts, many of them considered “monster” size because of the recent warm growing season. TV chef and food waste campaigner Hugh Fearnley-Whittingstall pooh-poohed the poor results of an earlier Morrisons test sale of wonky courgettes (zucchini) – they sold more slowly than normal courgettes – as “pathetic.”
Rebecca Smithers, "Morrisons reports strong sales of wonky vegetables in waste reduction initiative", The Guardian, December 18, 2015, © Guardian News and Media Limited or its affiliated companies
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