With Grocery Prices Lower Overall, British Shoppers Consider Other Store Benefits

Despite the turbulence of a price war among supermarket chains and discount grocers, Tesco not only managed to boost sales, it also maintained a solid reputation among British grocery shoppers. A poll by VoucherCodesPro.com put Tesco at the top of the list of “go-to” supermarkets, and showed that Britons choose grocery stores for a variety of reasons, not just price. Respondents who switched to Tesco from Aldi and Lidl pointed to a lack of parking, large checkout lines and “too many non-branded goods” at the discounters’ stores. Twenty-nine percent of respondents voted Tesco the best grocery retailer, and 37 percent of those said their second choice would have been a discount retailer. Tesco was followed by Aldi, Lidl, Asda and Sainsbury’s in popularity.