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Will Costco Put More Energy Into Online Bulk Sales?

April 5, 2017: 12:00 AM EST
Costco has for the most part downplayed the e-commerce side of its business while emphasizing store traffic, impulse buying, and a “treasure hunt” atmosphere of constant churning of new products. It’s a strategy that continues to be profitable. But investors and analysts think it’s time the bulk-selling giant adapts to modern times. The logistical technology is certainly available, even for Costco-size shipments. A Costco spokesman says the company has been slow on the uptake “on purpose,” but acknowledges “there are things we can do or should be doing.” Now it may be getting tougher: carriers like UPS and FedEx Corp. are beginning to charge based on package size as well as weight. [ Image credit: © Wikipedia  ]
Sarah Nassauer et al., "Why Costco Loves Store Sales: You Try Shipping a Tub of Mayo", The Wall Street Journal, April 05, 2017, © Dow Jones & Company, Inc.
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