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Whole Foods’ Top Trends In Beverage Ingredients And Formats

November 6, 2017: 12:00 AM EST
Floral-flavored beverages are among the top food trends for 2018 spotlighted by the global buyers at Whole Foods Market. Whole flowers and petals like lavender, rose, hibiscus, and elderflower have made their way into lattés, cocktails, and sparkling waters. Powders like matcha, maca root and cacao offer an alternative to coffee. Functional mushrooms, including reishi, chaga, cordyceps, and lion’s mane star, are showing up in bottled drinks, coffees, smoothies, and teas. Plant-based ingredients and proteins (e.g., pili nuts, peas, bananas, macadamia nuts, pecans) are being used in nut milks and yogurts. Last but not least: flavored sparkling waters include plant-derived options from Sap! (made with maple and birch) and sparkling cold brew from Stumptown. “Mocktails” are being made with Topo Chico and Whole Foods fizzy waters.
"Whole Foods Market Reveals Top Food Trends for 2018", News release, Whole Foods Market, November 06, 2017, © Whole Foods Market
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