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Whole Foods Market Seeks To Widen Target Market With 365 Store Concept

April 7, 2016: 12:00 AM EST
Whole Foods Market’s plan to launch its 365 by Whole Foods Market store concept is part of the retailer’s efforts to expand its customer base. With the first store scheduled to open on May 25, 2016, in the Silver Lake neighborhood of Los Angeles, the stores will feature a product assortment the company said is developed toward “greater efficiency.” Compared with a regular Whole Foods store, the 365 stores will have a smaller floor space of about 30,000 square feet. Although 365 stores will offer more affordable prices, Whole Foods aims to have the smaller stores have much in common with the regular stores, such as high-quality meat and seafood and an emphasis on offering a wide collection of produce.
Sarah Halzack , "What to expect from Whole Foods' new, low-price grocery chain", The Washington Post, April 07, 2016, © The Washington Post
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