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Whole Foods Market Launches 365 Store Concept To Battle Low-Cost Rivals

May 16, 2016: 12:00 AM EST
Whole Foods Market plans to open its first 365 store location in Los Angeles. According to 365 head Jeff Turnas, the store concept was created to provide consumers with healthy produce and natural products at more affordable prices than those offered by parent company Whole Foods Market. Turnas and his team created store formats that can be easily replicated across the US. Compared with Whole Foods, which emphasizes variety, 365 is designed to offer the most essential and affordable products. With 365, Whole Foods aims to better compete with other retailers that also offer natural and organic food products at lower prices.
Sarah Kessler, "The Whole Foods Playbook For Reaching New Markets", Fast Company, May 16, 2016, © Mansueto Ventures, LLC
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