Whole Foods Market Experts Predict Flavor, Ingredients Trends

The global buyers for Whole Foods Market have pooled their observations on flavors, ingredients and consumer food preferences to create a trend forecast for 2017. Look for, for example, more wellness tonics, tinctures and beverages beyond fresh-pressed juices. The drinks and tonics will make use of botanicals with roots in alternative medicine and global cultural traditions. Exotic ingredients include kava, Tulsi/holy basil, turmeric, apple cider vinegar, medicinal mushrooms, and adaptogenic herbs. Products leading the trend include Kor Organic Raw Shots and Suja Drinking Vinegars. Other trends: products from byproducts (e.g., leftover whey from yogurt); coconut everything; Japanese food, beyond sushi; creative condiments; and five more.