Whole Foods Co-CEOs Say They’re On The Right Track Now

Rocked by negative publicity and stiff organic and natural food competition from lower-cost retailers like Kroger and Costco, Whole Foods Market has experienced slower growth and a declining stock price (down 33 percent). A key problem for the chain is how to communicate to shoppers why its products are worth the higher prices. But in an interview with the Wall Street Journal, the two co-chief executives said the company is not “on our heels." It will create 8,000 new jobs in 2016 and open 30 new stores. As to the negative publicity – New York City said the company deliberately mislabeled package weights and overcharged customers – they said they have learned to respond promptly to stop misinformation in its tracks.