Whole Foods Appoints Nielsen As Analytics Provider In US

Whole Foods Market, Inc. named Nielsen as its primary provider of analytics services in the US. Nielsen is collaborating with the leading natural and organic supermarket chain to develop a customized system for ranking products. Also, the system will offer a comprehensive view of product categories, including ingredient level attributes. With the system in place, Whole Foods and its suppliers will be able to make decisions that are supported by data and aimed at driving business growth.