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White Castle Launches Pretzelized Version Of Its Chicken Rings

July 29, 2016: 12:00 AM EST
White Castle has been selling white meat chicken rings for a long time, but has now added a twist to the popular menu item. The fast-food chain is selling Pretzel Chicken Rings, basically the chicken rings with a “crunchy pretzel coating.” The company is selling a sack of 20 Original Chicken Rings or Pretzel Chicken Rings for $4.99. A social media-based promotional contest rewards participants using Twitter or Instagram with prizes for sharing pictures of their “Unofficial Games” and using specific hashtags to tell White Castle why they play.
"The Ring Is The Thing! White Castle® Introduces Pretzel Chicken Rings", News release, White Castle, July 29, 2016, © White Castle
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