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What Walmart Would Gain From Acquiring Ecommerce Innovator Jet.com

August 3, 2016: 12:00 AM EST
Though Jet.com is barely a year old, it is already an ecommerce giant thanks to an innovative logistics platform that calculates in real-time the most efficient way to fulfill orders and pass savings onto shoppers while they shop. Walmart is in discussions with founder Marc Lore – he of Quidisi.com fame – to purchase Jet.com, and Euromonitor sees a number of advantages for Walmart in the deal. Certainly there would be immediate access to four million shoppers and $1 billion in online retail sales, expected to reach $20 billion within five years. But over the long term, Walmart could become much more competitive with online powerhouses eBay and Amazon.com, thanks to Jet’s innovative ecommerce practices. Another benefit: Jet.com has expanded into grocery delivery, which Walmart is eager to try.
Michelle Malison, "Why Walmart Wants to Buy Jet.com and What You Need to Know About the Potential Deal", Blog post, Euromonitor International, August 03, 2016, © Euromonitor
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