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West Virginia Entrepreneur Shapes A Talent For Baking Into A Successful Business

May 10, 2017: 12:00 AM EST
It all started with a cake made for a friend who loves sushi. Fashioned by Erin Whitcomb to resemble a bento box packed with sushi rolls, the concoction so impressed the friend, who himself had a professional background in baking, that it led eventually to a business partnership and then a bakery in Martinsburg, W.V. Along the way, there was a stint at culinary school where Whitcomb mastered the science behind her baking. Edible Elegance by Erin now supports seven employees who produce breads (including gluten-free varieties), bagels, cakes and pastries with no added preservatives and mostly local ingredients such as fruit. Whitcomb has also stretched her range of unusual shaped cakes to include books, a guitar case, and an elaborate castle with a moat.   [Image Credit: © Edible Elegance by Erin ]
Jackie Puglisi , "Bakery begins with bento box cake idea", The Winchester Star (Virginia), May 10, 2017, © The Winchester Star
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