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Walmart's E-Commerce Investments Fail To Boost Online Retail Business

March 8, 2016: 12:00 AM EST
Retail giant Walmart’s e-commerce business is seeing slower growth. According to the company, its e-commerce business grew 8 percent in its latest quarter, down from 22 percent in the fourth quarter of 2015, and 30 percent from two years ago. In contrast, rival Target expanded its e-commerce business 34 percent in its latest quarter. Also, Target has been able to post consistent growth in the last few years, with its e-commerce sales growing at least 20 percent on a quarterly basis for the past year. Walmart’s investments in its e-commerce business have so far failed to boost growth. For example, its Shipping Pass service, which offers unlimited three-day shipping for $50 a year, has failed to generate consumer interest. Walmart hopes to improve its e-commerce performance through its Walmart Pay mobile wallet service.
Kate Taylor, "Walmart is getting killed in the most important category", Business Insider, March 08, 2016, © Business Insider Inc.
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