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Walmart Tweaks Distribution System To Serve Customers Who Have Already Paid

May 6, 2015: 12:00 AM EST
Borrowing a leaf from the Amazon.com book of digital retail success, Walmart is forging ahead with plans to take greater advantage of online and smartphone technologies – and its 4,200 U.S. stores – to make it easier for shoppers to buy products, pick them up or receive them quickly at home. The company hopes to provide “choice and convenience” by boosting the number of pickup points, either at stores or at other locations, and by adjusting supplier dynamics to include faster home delivery. A Walmart representative said the process “requires a whole different level in terms of precision, pickup performance, and distribution” because “the customer has already given you the money.”
Robbie Whelan, "Wal-Mart’s Mission: Connecting Customers With Online Orders", The Wall Street Journal, May 06, 2015, © Dow Jones & Company, Inc.
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