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Walmart Readies Hollywood-Theme Ads For Oscars Broadcast

January 26, 2017: 12:00 AM EST
Walmart is launching three 60-second advertisements created for broadcast during the Academy Awards on ABC. Marking the retailer's first appearance during the event, the ads are based on a Walmart receipt featuring bananas, paper towels, batteries, scooter, wrapping paper, and video baby monitor. Walmart is working with movie directors Antoine Fuqua and Marc Forster and filmmaking partners Seth Rogen and Evan Goldberg.
Jack Neff, "Walmart Goes Hollywood, Tapping Star Directors for Oscars Campaign", Advertising Age, January 26, 2017, © Crain Communications
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