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Walmart Launches Campaign Against Hunger

March 28, 2016: 12:00 AM EST
Walmart launched its “Fight Hunger. Spark Change.” Omnichannel fundraising campaign to help finance the fight against hunger. Working with five suppliers representing some of the leading food companies in the United States, Walmart will offer three ways for shoppers to help fight hunger and support families in need of assistance. Running until April 25, 2016, the campaign will let shoppers help by purchasing, with suppliers donating $0.09 to Feeding America for every participating product purchased; online acts of support; and donating at the register.
Gina Acosta, "Walmart goes omnichannel against hunger", Chain Store Age, March 28, 2016, © Chain Store Age
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