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Walmart In Talks With Haworth Regarding Media Account

April 5, 2016: 12:00 AM EST
Walmart is negotiating with WPP Group’s Haworth Media & Marketing for a possible takeover of the retailer’s media account. Currently being handled by media agency MediaVest, Walmart’s media account was worth more than $900 million in 2014, according to Ad Age Datacenter. Walmart’s move to change agency came following former Target chief marketing officer Michael Francis’ appointment as a marketing consultant for the retail giant. Francis has worked with Haworth for many years at Target and at Dreamworks Animation.
Alexandra Bruell and Jack Neff, "Walmart 'In Conversations' With Haworth for Massive Media Account", Advertising Age, April 05, 2016, © Crain Communications
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