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Walmart Follows Amazon's Lead In Adjusting Online Prices, 360pi Says

December 10, 2015: 12:00 AM EST
Walmart has been adjusting its “everyday low prices” strategy to follow online retailer Amazon’s dynamic approach to pricing, an analysis of data from e-commerce market research firm 360pi revealed. Citing figures it collected and analyzed for 2015 Black Friday, 360pi said about 16 percent of Amazon’s prices varied during the shopping event, while around 12 percent of Walmart’s online prices also moved on the same day. In contrast, only about 5 percent of Target’s prices fluctuated during the same period and for most of the month.
Kate Kaye, "Walmart's Everyday Low Prices Face Amazon's Dynamic Price Push", Advertising Age, December 10, 2015, © Crain Communications
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