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Walmart Executive Says Retailers Should Go Carefully When Expanding Overseas

May 21, 2015: 12:00 AM EST
Retailers should not rush into international expansion, according to Walmart senior director of international Kristen Wilkinson. Speaking at Retail Week magazine's Supply Chain Summit, Wilkinson said her company's expansion overseas showed her that retailers must focus on the basics. Also, they must be prepared for some serious investment, she added. Walmart, which operates in 27 countries, has continued growing its market share in China for the eight consecutive quarters until the end of 2014. It has created a “common framework” for global expansion; however, this platform is always localized, the company said.
Matthew Chapman, "Walmart international boss warns against going 'too fast' with global expansion", Retail Week, May 21, 2015, © EMAP Publishing Limited Company
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