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Walmart Dismisses Mediavest As Media Agency

February 16, 2016: 12:00 AM EST
Walmart ended its relationship with Mediavest, a media agency unit of Publicis Groupe. According to Ad Age Datacenter, Walmart spent more than $900 million measured media in the United States in 2014. Walmart’s move came after Walmart chief marketing officer Stephen Quinn’s resignation on January 31, 2016.
Alexandra Bruell, "Publicis' Mediavest Loses Massive Walmart Account", Advertising Age, February 16, 2016, © Crain Communications
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