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Walmart Canada Launches Private-Label Line Of Organic Foods

December 11, 2015: 12:00 AM EST
Walmart Canada launched Great Value Organics, its private label line of affordable organic food products. Described by Walmart Canada’s senior director brand management as designed to help customers save money and eat healthy foods, the product line includes flours, breakfast oats, seeds for salads, and yogurts. Canada Organic Trade Association director general Matthew Holmes welcomed the launch of the product line.
Mark Cardwell, "Walmart’s newest private label line is all about organic growth", Canadian Grocer, December 11, 2015, © Rogers Media Inc.
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