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Walmart Beefs Up Its Smartphone Shopping App In Time For the Holidays

November 2, 2015: 12:00 AM EST
With the approach of the holiday shopping season, and an expected 210 million smartphone shopping visits, Walmart is enhancing its online e-commerce app. The new app will allow shoppers to scan items in the store to build a shopping list. It will also allow online buyers to check in quickly at a local store to speed free pick-up of items purchased on the Web site. Tested at Sam’s Club stores, the company found that it “created a faster, better experience.” It expects that nearly 75 percent of traffic to its Web site will come from a mobile device this holiday season.
Chantal Tode, "Walmart refreshes omnichannel push in anticipation of 210M+ holiday app visits", Mobile Commerce Daily, November 02, 2015, © Napean LLC
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