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Walgreens Expands Cosmetics Offerings To Attract Customers Back To Stores

June 11, 2015: 12:00 AM EST
Walgreens Boots Alliance Inc. is renovating the cosmetics section of its stores, as part of the drugstore chain's efforts to reconnect with consumers. Also, the company is highlighting its Boots No7 line of skincare products, while scaling back its fresh food lineup. Walgreens is targeting women who are health conscious and who make most of the purchasing decisions of their families. According to the company, results of tests conducted at its Phoenix store revealed consumers are “making more repeat purchases and spending more money” when they visit the store.
Cynthia Koons and Danielle Burger, "Walgreens Touches Up Its Makeup in Bid to Win Back Customers", Bloomberg , June 11, 2015, © Bloomberg
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