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Wal-Mart Turns To Online Sales For Growth

January 7, 2014: 12:00 AM EST
Talking to Fortune magazine, Neil Ashe, Wal-Mart’s head of e-commerce, said that the boundaries between offline and online are blurring as consumers increasingly expect a seamless transition between the two. Wal-Mart has been relatively late to e-commerce, but Ashe’s remit is to make e-commerce central in the retailer’s strategy. Consumers are becoming used to choosing from a variety of purchasing and delivery/collection options, and Amazon has been at the forefront of this change, with innovations like its Prime service. Wal-Mart gets it too, but it has done little to compete with Amazon online. Ashe sees the way forward for Wal-Mart as leveraging its existing assets and making them “contemporary”, and since joining Wal-Mart in 2012 he has been acquiring tech startups, allowing the retailer to trial social gifting and subscription boxes. Wal-Mart has a long way to go for its e-commerce effort to “move the needle”, but Ashe says it is learning. 
Jessi Hempel, "At Wal-Mart, moving the needle on e-commerce", Fortune, January 07, 2014, © Cable News Network
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