Wal-Mart Seeks Bigger Share Of China's Online Retail Market

Wal-Mart is seeking to expand its e-commerce operations in China, as part of the company’s efforts to increase its share of the local online retail market. Yihaodian, which Wal-Mart acquired in July 2015, operates 250 e-commerce hubs in 200 cities across China. Online sales in the country reached $307 billion in 2013, hit $589.2 billion in 2015, and is forecast to grow beyond $1 trillion by 2019. In contrast, online spending in the US was $334 billion in 2015 and is forecast to reach $480 billion by 2019, according to Forrester. In China, 46 percent of shoppers are already buying groceries online for home delivery, compared with the global rate of 25 percent, according to Nielsen. Wal-Mart accounts for 1.6 percent of the local online market, which places it at number 6, behind Alibaba, which has 46.9 percent of the market and JD.com with 20.1 percent. According to analysts, Wal-Mart, which aims to be among the top 3 online retailers in the market, will find it hard to grab market share from the local online retail giants.