Wal-Mart Receives High Score From Faith Driven Consumer's Index

Wal-Mart scored 51 points, which makes it one of the highest-ranked brands on the Faith Equality Index from the Faith Driven Consumer, a company representing 41 million Christian shoppers who as a group spend $2 trillion each year. Bolstering the retailer’s score in the index were perfect points in the categories involving the use of the word “Christmas” in its holiday advertising and corporate support for “biblically orthodox faith-driven” groups and events. Other retailers included in the index are Dillard’s Inc., which scored 42 points; Kohl’s Corp., 37 points; and J.C. Penny Co. Inc., 28 points.