We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Wal-Mart Gets Set To Expand, Boost Beauty Business

May 17, 2016: 12:00 AM EST
Wal-Mart plans to expand its beauty department, according to VP of merchandising for beauty Jody Pinson. According to the retailer, Wal-Mart sells 1.6 mascaras every second, or 49 million mascaras a year, and offers 1,750 types of lip product. Wal-Mart is installing new fixtures, improved lighting, and innovative products; and offering new services, such as Pick Up Today, to strengthen its beauty department. Pinson said, in order to expand its beauty business, Wal-Mart will focus on new products. Also, Pinson said the growing Hispanic population presents growth opportunities for Wal-Mart's beauty segment.
Faye Brookman , "Wal-Mart Seeks to Build Credibility in Beauty", Women's Wear Daily, May 17, 2016, © Fairchild Fashion Media
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.