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Wal-Mart Awards Advertising And In-Store Marketing Accounts To Publicis Groupe

July 12, 2016: 12:00 AM EST
Wal-Mart Stores Inc. has assigned its consolidated advertising and creative accounts in the US to Publicis Groupe. In this connection, Publicis is forming a new business unit to handle advertising and in-store promotions for the retailer's operations in the US. Wal-Mart's current advertising agency, Interpublic's The Martin Agency, confirmed its relationship with the retailer will end in September 2016. Tony Rogers' appointment as chief marketing officer preceded the change in the retailer's agency lineup.
Nathalie Tadena, "Wal-Mart, Publicis Unveil Strategic Relationship", Wall Street Journal, July 12, 2016, © Dow Jones & Company, Inc.
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