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Voice Search And Marketing Can Catapult Brands To Top Of Online Retail World

June 30, 2018: 12:00 AM EST

Results of a study in the UK revealed 85 percent of Amazon customers prefer the recommended Amazon product when voice shopping. Because customers view Amazon as a reliable source of product reviews and suggested products, consumers tend to accept recommended products as ideal for them. Already, marketers and brands are looking at the possibility of advertising on Amazon’s Alexa virtual-assistant platform although the online retailer has repeatedly denied it plans to allow advertising. Results of a test conducted by Bobsled Marketing on Alexa’s basis and logic order for recommending products showed products with the “Amazon’s Choice” badge are top priority. Products from the user’s order history and the first products in the search result for a search term come second and third.[Image Credit: © HeikoAL]

Kiri Masters, "Amazon Voice Commerce: A Huge Opportunity For Brands Or Too Early To Tell?", Forbes.com, June 30, 2018, © Forbes Media LLC
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