Vegan Cinnamon Roll Bakery Takes Its Success Formula Nationwide

A four-year-old bakery that won major funding ($200,000) on an entrepreneurial TV show announced a deal with a franchising agent and commitments from 25 franchisees. Hugely popular California-based Cinnaholic Vegan Bakery specializes in vegan cinnamon rolls that can be customized with 30 flavors and toppings. An Atlanta Franchise Group spokesman said it got involved with Cinnaholic because it is riding the trend away from “cheap sweets into gourmet desserts,” and a growing preference for quality over quantity. The first franchise locations will open in Southlake, Texas, and Ocean City, Md., to be followed by shops in Las Vegas, Anaheim and Dallas.