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USPTO Rejects Whole Foods’ Trademark Request

July 31, 2016: 12:00 AM EST
The U.S. Patent and Trademark Office has rejected an application by Whole Foods Market to brand itself the “World’s Healthiest Grocery Store.” The rejection letter noted that the slogan can’t be trademarked because it is merely descriptive of the company’s services. Besides, the company has stores in only three countries: the U.S., Canada, and the U.K., making it difficult to support a “world” claim. The company has six months to respond to the letter. Meantime, Whole Foods posted disappointing 3rd quarter financials, including a 2.6 percent drop in same-store sales.
Tonya Garcia, "U.S. Patent Office Rejects Whole Foods’ Bid To Brand Itself ‘World’s Healthiest Grocery Store’", MarketWatch, July 31, 2016, © MarketWatch, Inc.
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