Upmarket Beauty Market Saw Strong Sales Growth In 2015, NPD Says

In 2015, the prestige beauty market saw sales increased 7 percent, according to NPD Group. Data from the market research firm revealed the makeup segment posted the strongest growth at 13 percent. According to the company, contouring and highlighting products helped drive growth in makeup sales during the period. Although other markets, including clothing and electronics, saw slower sales, beauty retailers Sephora and Ulta posted strong sales results. Beauty brand Estee Lauder revised its sales forecast upward, seeing stronger demand for its products.