Unilever And Lazada Strengthen Alliance For Better Ecommerce In South East Asia

An end-to-end alliance between Unilever and Lazada is expected to boost eCommerce in South East Asia and provide consumers with a superior online experience. The agreement is expected to push rapid growth in online retail for the region and address challenges such as high cost of product delivery in certain geographic locations. Category development, supply chain, data and marketing, social commerce and talent development are among the top focus areas for Unilever and Lazada to meet their common goal. The alliance builds on the previously launched partnership between Lazada Singapore and Unilever for an exclusive online store that allows buyers to purchase Unilever products. The companies say this is the first cross-functional collaboration for eCommerce in South East Asia and that it sets new standards in customer experience, supply chain and digital marketing.