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Ulta Beauty's Loyal Customers Empower It Against Amazon, Other Online Retailers

August 23, 2017: 12:00 AM EST
Ulta Beauty's loyalty program, as well as the unique experience the beauty retailer offers to its customers, will allow it to compete with online retailer Amazon, according to investment bank and securities firm Jefferies. Also, Ulta Beauty's business model can hold its own against the growing threat of online retail. Jefferies analyst Stephanie Wissink said the company's loyalty program has 24.5 million members and they account for 90 percent of the retailer's total sales.
Tae Kim, "Here's one retailer that may survive the Amazon onslaught because its customers are so loyal", CNBC.com, August 23, 2017, © CNBC LLC
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