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Ulta Beauty Sponsors Second-Screen Companion Of Bravo Media's TV Series

December 3, 2015: 12:00 AM EST
Ulta Beauty agreed to sponsor the mobile-optimized second-screen feature created by Bravo Media for the TV program “Girlfriends’ Guide to Divorce.” Viewers of the TV program may access the Lookbook site on their smartphones and purchase clothing and cosmetics worn by cast members. Marking the beauty retailer’s first attempt at multi-platform marketing, the sponsorship deal is part of Ulta Beauty’s efforts to create an omnichannel marketing strategy.
Alex Samuely, "Ulta Beauty uncaps shoppable mobile video for Bravo TV fans", Mobile Marketer, December 03, 2015, © Napean LLC
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