We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

U.K. Pastry Shop Says Its Italian Cake Bars Boost The Metabolic Rate

July 17, 2012: 12:00 AM EST
A London-based start-up patisserie claims that its Italian pastries – in the form of cake bars –  contain a blend of natural ingredients that encourage the body to burn calories. The line of nine bars in a variety of flavors contain L-carnitine, guarana and green tea, all of which purportedly boost the body’s metabolic rate. Each bar also packs between 110 and 150 calories, but the bakery doesn’t say whether the calories burned equals the calories consumed. The founder of Klever Kalories says it hopes to expand its product line to cupcakes and savory snacks, such as crisps (AKA potato chips).
Lisa Riley, "The Klever cakes that claim to burn calories", The Grocer, July 17, 2012, © William Reed Business Media Ltd
Products & Pricing
United Kingdom
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.