To Succeed In The Mobile Wallet Arena, Walmart Needs A Loyalty Component

Walmart’s venture into mcommerce – the mobile wallet Walmart Pay – is a good start, but it lacks a customer loyalty component that would keep it competitive with Apple Pay and retail competitors’ mobile payment platforms. The key to winning mobile shoppers is to emphasize the benefits of Walmart Pay. That means initially the simple convenience of paying with a phone, but also the offer of added value, such as a well-structured in-app loyalty program that would include the ability to redeem offers and earn loyalty points in one transaction.