To Compete With Amazon, Rivals Need To Be Like The Online Retail Giant

Retailers and branded companies need to adopt Amazon’s strategies in order to compete in the online and physical-stores markets. In order to match Amazon Prime, branded companies need to create an “on-demand, always-on direct connection” with consumers using a “conversational interface.” This will enable offline retailers to come up with a “customer-focused, data-driven, real-time business.” Legacy retailers and brands should learn from Amazon’s use of machine learning and the online retailer’s focus on customer service. Also, Amazon’s digital assistant, Alexa, is fast becoming a brand influencer, making the shopping experience easier and serving as another tool for data collection. [Image Credit: © Mediamodifier @ Pixabay.com]