The Body Shop Hires Search Agency To Manage Search Marketing Efforts

Beauty retailer The Body Shop appointed search agency iCrossing to manage the reorganization of its search marketing strategy. Focused first on the restructuring the retailer's paid search operations, the reorganization will put emphasis on “smaller but more targeted campaigns.” In addition to sharpening the focus of its search campaigns, The Body Shop also wants to offer content that are more relevant for customers. Also, the company expects improved targeting will improve its Google quality score, lower costs, and improve return on investment.