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Tesco Lotus Plans Big Marketing Campaign In Thailand

August 22, 2017: 12:00 AM EST
Thailand-based retailer Tesco Lotus announced plans for a major marketing campaign for the remaining months of 2017. Aimed at boosting sales and increasing in-store traffic, the campaign seeks to take advantage of the forecast increase in consumer spending during the period. As part of the campaign, Tesco will cut prices at its 1,900 retail stores across the country, as well as online.
"Tesco Lotus strives to boost store traffic", Bangkok Post, August 22, 2017, © Bangkok Post Public Company Limited
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