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Tesco Launches IFTTT Channel To Allow Shoppers To Automatically Order Online

April 12, 2016: 12:00 AM EST
Tesco launched a channel on IFTTT, an automation service designed to let shoppers order groceries automatically and stay up-to-date with price changes on the retailer’s online store. Tesco Labs, the retailer’s innovation unit, is responsible for the move, which makes Tesco the first UK supermarket to launch a channel on the service. IFTTT means “If This Then That,” and allows users to connect different online accounts to activate smart actions.
Shona Ghosh, "Tesco trials Amazon Dash-style automatic grocery reordering", Marketing Magazine, April 12, 2016, © Haymarket
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