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Tesco Hires Two Marketing Agency Heavyweights For Its Brand-Turnaround Efforts

January 15, 2015: 12:00 AM EST
Tesco hired the marketing agencies BBH and Blue Rubicon, according to company chief executive Dave Lewis. Lewis also said the agencies will help the retailer in achieving a “turnaround of our reputation and brand.” Also, the companies will play an important role in Tesco's efforts to reconnect with customers and rebuild trust in the brand.
"Tesco confirms appointment of two agencies", Tesco, January 15, 2015, © Tesco
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