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Tesco Experiments With 3D Virtual Shopping Technology

March 20, 2014: 12:00 AM EST
British retail grocery chain Tesco is using technology developed by London-based Future Digital to give shoppers a 3D virtual look at a Tesco supermarket. Wearing Oculus Rift virtual reality eye gear, shoppers find themselves in simulated store aisles, moving their heads 360 degrees to explore shelves and products, then ending up at a huge football stadium. While in the virtual store users can only look, not pick up or study what’s on the shelves. Application of the technology to a real at-home shopping experience is probably years away, mainly because of the expense, developers say.
Sara Roncero-Menendez , "Tesco’s VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat ", PSFK, March 20, 2014, © PSFK
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