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Tesco Expands Price-Cut Campaign To Include Own-Label Baby Care Products

February 6, 2015: 12:00 AM EST
Retailer Tesco cut the prices of selected items from its own-label Tesco Loves Baby line of baby care products, including nappies, wipes, and toiletries. Effective February 5, 2015, the price rollback includes economy packs of Super Fit and Ultra Dry nappies and jumbo packs of Ultra-Soft Fragrance-Free wipes. To help promote the price cuts, Tesco Baby Club launched “Happy,” an Instagram video campaign co-developed with social media agency Forward Worldwide.
"Tesco slashes prices on its own-label nappies, wipes and toiletries", SourceWire, February 06, 2015, © DWPub
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