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Tesco Awards Media Buying Account To MediaCom

April 30, 2015: 12:00 AM EST
Tesco awarded its media buying account to WPP's MediaCom unit. Tesco's decision to end its 20-year relationship with media agency Initiatve followed its move to change advertising agencies from Wieden + Kennedy to Publicis unit BBH. Tesco chief customer officer Robin Terrell said the retailer chose MediaCom after it was “impressed with its depth and breadth of insight and perspective.”
Jennifer Faull, "Tesco’s £90m media brief lands with MediaCom", The Drum, April 30, 2015, © Carnyx Group Ltd
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