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Tesco, Asda Most Popular UK Retailers On Pinterest, Study Reveals

March 26, 2015: 12:00 AM EST
In the UK, Tesco.com and Asda.com are the most popular websites on image-sharing website Pinterest.com, according to market research firm Searchmetrics. Data from Kantar Worldpanel revealed Tesco.com has 43,834 pins or images shared on the site, while Asda.com garnered 34,304 pins and Waitrose with 19,474 shares. According to the report, recipe pages were the most popular content among Pinterest users. For example, a Penguin-themed cake recipe from Asda was shared 11,997 times, while a One-Pot Cider Chicken recipe from Waitrose earned 1,677 shares.
"Tesco And Asda Are Most Visible UK Supermarkets On Pinterest, New Searchmetrics Study Reveals", Searchmetrics, March 26, 2015, © Searchmetrics
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