Target Lowers Minimum Purchase Required For Free Shipping

Retailer Target lowered the minimum purchase that shoppers need to make online to qualify for free shipping from $50 to $25. Target's move puts it lower than rival Walmart, which still requires a minimum purchase of $50, and significantly below department store chains, such as Macy's and JCPenney, which offers free shipping for purchases higher than $99. In contrast, leading online retailer requires a minimum purchase of $35. Target also began shipping some orders directly from its stores, improving delivery time and inventory management.