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Target Lowers Minimum Purchase Required For Free Shipping

February 23, 2015: 12:00 AM EST
Retailer Target lowered the minimum purchase that shoppers need to make online to qualify for free shipping from $50 to $25. Target's move puts it lower than rival Walmart, which still requires a minimum purchase of $50, and significantly below department store chains, such as Macy's and JCPenney, which offers free shipping for purchases higher than $99. In contrast, leading online retailer requires a minimum purchase of $35. Target also began shipping some orders directly from its stores, improving delivery time and inventory management.
Natalie Gagliordi, "Target tweaks free shipping policy to lure online shoppers", ZD Net, February 23, 2015, © CBS Interactive
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