We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Target Lowers Minimum Purchase Required For Free Shipping

February 23, 2015: 12:00 AM EST
Retailer Target lowered the minimum purchase that shoppers need to make online to qualify for free shipping from $50 to $25. Target's move puts it lower than rival Walmart, which still requires a minimum purchase of $50, and significantly below department store chains, such as Macy's and JCPenney, which offers free shipping for purchases higher than $99. In contrast, leading online retailer requires a minimum purchase of $35. Target also began shipping some orders directly from its stores, improving delivery time and inventory management.
Natalie Gagliordi, "Target tweaks free shipping policy to lure online shoppers", ZD Net, February 23, 2015, © CBS Interactive
Domains
RETAIL BUSINESS
Online
Operations
Strategy
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.